Determining a Business Model

This is a part of the series of e-learning courses developed with the support of the Women's Entrepreneurship Accelerator (powered by Mary Kay).

Topics

SDG
SDG5: Gender equality
SDG9: Industry, innovation, and infrastructure
SDG17: Partnerships for the goals
SDG 17: Trade
Subject
Women entrepreneurship
Women2Lead
Economic empowerment
Keywords
women entrepreneurship
value chain
business model
storytelling

Once the business idea has been refined, the course takes participants through the process of deciding what business model they should apply to their venture. Focusing on the concept of the value proposition, it explains how to determine where their business’ value lies, and how their business might generate revenue from it. It concludes with the creation of a Business Model Canvas and an explanation of how to use storytelling as a powerful tool for communication, in preparation for the next course.

The course consists of the following modules:

  • Module 10: Value Proposition
  • Module 11: Having a Strong Business Model
  • Module 12: Building a Business Model Canvas
  • Module 13: Storytelling

This course has been developed with the support of the Women's Entrepreneurship Accelerator (powered by Mary Kay).


Target Audience

Women entrepreneurs

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