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SDG Cases - Managing Lean Success (B)

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UN Partner

Offered by

Rotterdam School of Management, Erasmus University ( UN Partner )

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Languages: English

The case focuses on CEVA’s struggle to increase its labour force at a time when the logistics industry was undergoing transition due to the changing economic and political situation and the rising trend of automation.

SDG: SDG8: Decent work and economic growth

Subject: Human capital in the age of automation

Keywords: automation; labour; efficiency; lean management; operation

This case looks at the challenges of CEVA Logistics, a Netherlands-headquartered global logistics company, in remaining true to its lean management principles and sustainability commitments through worker-centric operations when trying to attract and retain qualified employees in an unfavourable business environment.

Learning objectives:

1. Critically evaluate the value of human capital in the age of automation; and

2. Creatively design a solution for a traditionally labour-intensive industry that is facing the challenge of rising labour costs and increasing automation.